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The Product and its Logo
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The product needs a face. The consumer has to be sure
that he gets real stone, competence in quality and knowledge about the
stone.
EUROROC voted for a logo which will be introduced within the next years all over Europe. |
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The product and its logo
Dimension stone exists in nature as an almost ready-made
building material. Few realize, however, that it takes millions of years
for this material to get to the point at which it can be easily produced
and processed.
Mining and the resources required to carry it out certainly represent
a direct interference with nature and the local countryside. This interference
is only temporary and limited in its effects and creates new living
areas and a new special area. Raw material processing and environmental
protection need not be juxtaposed but can rather complement each other
with nature benefiting from rock mining, and opportunities created for
environmental protection. Temporary interference simply means that,
as opposed to industry, housing and the creation of infrastructure -
processes in which nature is removed from an area - , a mining area
is only temporarily used and then returned at the end of the process.
Normally only a partial and temporary use of the area occurs; long term
large area usage is rarely necessary. The limited and temporary use
of the land and surrounding nature possible through dimension mining
is based on the fact that unlike other forms of raw material processing
and mining, mining for dimension and other natural building stone is
done at high volume rates and the use of the area is quite small.
It is interesting to note that in heavily populated Europe with its
former large natural regions, an irreversible displacement of these
natural landscapes has occurred. Long-term construction of infrastructure
and buildings and man-made locations where regular farming and forestry
take place all work against the normal grain of nature. Much of the
natural fauna and flora of these highly varied natural areas has been
destroyed and replaced by non-natural structures which simply do not
work in harmony with the surroundings. This opportunity has, however,
led to a dynamic change in growth and development of the standard of
living for the inhabitants, as well as increased production and consumption.
These are now advantages that few would ever want to live without. Many
of these hundred-year-old ecosystems have been so damaged that it will
be impossible to undo what has been done.
A stone quarry is often considered an eyesore to the landscape and natural
environment. It is seen to be destructive of the general atmosphere
of an area, robbing it of its natural beauty. People often feel that
cliffs on the coast (e.g. Dover) or sandstone mountains (e. g. near
Dresden) are natural monuments to be preserved. The similarity between
the cliffs of a quarry and these cliffs is considered by most to be
purely coincidental.
It must be recognised that during the mining process and especially
after a quarry has been closed down, these important functions have
been taken over. Former quarries become homes for rare and threatened
animals and plants. Recultivating quarry areas gives nature the chance
to rebuild threatened biotopes after a short rehabilitation stage. It
is easy to understand since most of the mapped biotope sites in this
country were once mining fields for raw materials. Each quarry can be
seen as a future site for rich natural landscapes and areas with a multitude
of biotopes and areas for growth.
The product needs a face. The consumer has to be sure that he gets real
stone, competence in quality and knowledge about the stone. EUROROC
voted for a logo which will be introduced within the next years all over
Europe.
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